Brand Assets
Brand Assets
Make sure to get our good side.
Make sure to get our good side.
Clearspace
Clearspace
Protection Zone
Protection Zone
Printed Media
Printed Media
Digital Media
Digital Media
The dealbreakers
The dealbreakers
Please do not edit, change, distort, recolor, or reconfigure the FractalUp logo.
Please do not edit, change, distort, recolor, or reconfigure the FractalUp logo.
Don't use similar colors
Don't use similar colors
Don't change colors
Don't change colors
Don't stretch the logo
Don't stretch the logo
Don't rotate the logo
Don't rotate the logo
Authorized Use
Authorized Use
The brand must follow our corporate standards without alterations.
The brand must follow our corporate standards without alterations.
Accompanied by isotypes
Accompanied by isotypes
Accompanied by a Horizontal Imagotype
Accompanied by a Horizontal Imagotype
Accompanied by a Vertical Imagotype
Accompanied by a Vertical Imagotype
Accompanied by Logos
Accompanied by Logos
Variety
Variety
Colors
Colors
We prefer black and white, but you can use these colors for emphasis.
We prefer black and white, but you can use these colors for emphasis.
Black/Negro
Black/Negro
#000000
#000000
White/Blanco
White/Blanco
#FFFFFF
#FFFFFF
Blue/Azul
Blue/Azul
#2282E2
#2282E2
Red/Rojo
Red/Rojo
#FB3257
#FB3257
Green/Verde
Green/Verde
#2AD544
#2AD544
Yellow/Amarillo
Yellow/Amarillo
#FF9500
#FF9500
Typography for Graphic Materials
Typography for Graphic Materials
Used for general graphic materials such as flyers, posters, banners, and more.
Used for general graphic materials such as flyers, posters, banners, and more.
Gotham
Gotham
ABCDEFGHIJKLMNÑOPQRSTUVWXYZabcdefghijklmnñopqrstuvwxyz0123456789@?¿*ç/&%$·”!ª=( )*+_-,< >
ABCDEFGHIJKLMNÑOPQRSTUVWXYZabcdefghijklmnñopqrstuvwxyz0123456789@?¿*ç/&%$·”!ª=( )*+_-,< >
Aa
Aa
Light
Light
Font Weight: 200
Font Weight: 200
Aa
Aa
Book
Book
Font Weight: 300
Font Weight: 300
Aa
Aa
Medium
Medium
Font Weight: 500
Font Weight: 500
Aa
Aa
Black
Black
Font Weight: 900
Font Weight: 900
Platform Iconography
Platform Iconography
We created unique and intuitive icons for each service, using the brand's representative colors.
We created unique and intuitive icons for each service, using the brand's representative colors.
Fewer pointless meetings, more impact!
Access in-depth reports, track collaboration, and optimize team dynamics.
Free Forever. No Credit Card.
Fewer pointless meetings, more impact!
Access in-depth reports, track collaboration, and optimize team dynamics.
Free Forever. No Credit Card.
Fewer pointless meetings, more impact!
Access in-depth reports, track collaboration, and optimize team dynamics.
Free Forever. No Credit Card.
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